TV, Radio and Podcast Interviews with Lorraine Carter, Founder Persona Branding and Design

Lorraine Carter chats with Ellen Gunning from ‘Mediascope’ on Dublin CityFM about online branding & the fundamentals of getting it right in adversity

Are you finding it a bit challenging to communicate relevantly in the current market? Is the massive shift to predominately online branding in a world of lockdown, social distancing and leading remotely adding to the multiple demands of adapting your business fast during and post Covid-19?

In this recent interview with Ellen Gunning on Meadiascope we’re discussing the differences between online and offline branding together with the challenges of branding in adversity.

Listen in because there are undoubtedly valuable insights here to help you avoid costly mistakes, re-evaluate your fundamentals, build with the things that really matter — coupled with discovering a new better way of doing things so you can thrive in uncertainty.

Amongst everything, we discuss:

What branding is
Why it matters
How online branding differs from offline branding
What to consider when there’s a high level of market, customer and stakeholder uncertainty when branding in a crisis so you can engage relevantly and effectively to build brand trust

Alexandru Răducanu, Canal 33 TV Romania, Interviews Lorraine Carter on How to Build a Highly Profitable Brand

On a recent visit to Romania to deliver a talk and masterclass, Alexandru Răducanu, Canal 33 TV Romania, interviewed Lorraine Carter on how to build a highly profitable brand using agile brand strategy underpinned by big-brand know-how.

Because Persona Branding & Design’s primary purpose is to empower business leaders, owners and entrepreneurs using agile brand building strategy underpinned by big-brand know-how to make their brand their ideal customers’ favourite brand and them super savvy brand builders so they consistently achieve 7-figure growth this made for an interesting conversation.

It’s worth noting that agile branding strategy doesn’t mean hasty or slapdash either just because it’s a lean approach but it does mean taking some faster-calculated risks to reduce higher more exposed risks. Let’s be absolutely clear though here, we’re talking about branding strategy underpinned by big-brand know-how. NOT marketing or design because branding strategy is the bedrock underpinning your whole business. It provides the direction for key commercial decisions in your business and it provides the direction for marketing and design.

Watch and discover more, enjoy!

Lorraine Carter chats with Alex Gibson from ‘The Persuaders’ on Dublin CityFM about Agile Branding Strategy for SMEs

Agile branding strategy is all about making better informed, smarter decisions faster — underpinned by big-brand know-how. It’s about using quicker, iterative development with early user feedback to help reduce costs, but most importantly, enable you to get first mover advantage to grow your profits.

It doesn’t mean hasty or slapdash either just because it’s a lean approach but it does mean taking some faster-calculated risks to reduce higher more exposed risks. Let’s be absolutely clear though here, we’re talking about branding strategy NOT marketing or design because branding strategy is the bedrock underpinning your whole business. It provides the direction for key commercial decisions in your business along with marketing and design.

Listen in as Lorraine and Alex talk about:

What agile branding strategy entails (and what it is not)
Aspects of the 12 core areas essentials required to build a fully developed agile brand strategy
Examples of SMEs brands in Ireland and the UK that are using agile branding strategy to be a lot more profitable
How to increase your brand visibility, credibility, trust and likability so you can increase your profit margins, grow your business and greatly increase your sales
How much founders, owners and entrepreneurs should feature in the brand strategy and mistakes to avoid
The Persona 7-Figure Business Building & Brand Strategy Mastermind for business leaders, owners and entrepreneurs who want to fast-track their business profitability and brand visibility to accelerate growth

Lorraine Carter chats with Alec Drew from ‘You and Your Business’ on Dublin CityFM about How to Build a Brand and Mistakes to Avoid

Have you got a well-established brand but you’re still struggling with competitor threats, price wars, discounts, disruptors and rapidly changing market trends?

Are you launching a new brand, rebranding or revitalising your brand but you haven’t yet got clarity on how to ensure a profitable return on your investment and increased sales?

Then listen in as Lorraine and Alec they talk about:

The five biggest brand challenges businesses typically face
The top 4 most costly and common branding mistakes to avoid
How to increase your brand visibility, credibility, trust and likability so you can increase your profit margins, grow your business and greatly increase your sales

Lorraine Carter chats with Alex Gibson from ‘The Persuaders’ on Dublin CityFM about Personal Branding

Personal branding goes hand in hand with corporate branding because one enhances the other when harmoniously aligned.

Equally, if your brand is out of alignment it can damage both your personal standing and the brand you’re associated with so Alex Gibson and Lorraine Carter talk about the key factors required for building your strong personal brand aligned with the brand you represent or champion – to increase your success and mitigate risk.

Discover more about how to align your personal brand with your corporate, product or service entity brand here and get your free ‘Personal Brand Building’ download checklist here.

Listen here now on The Persuaders.

Lorraine Carter chats with Alan Dowling from Inc60 about ‘Why Design is NOT Branding’

When you think of a brand I bet the first thing you think of is logos, brochures and websites. The truth is when it comes to a brand that’s only a very small part of it.

One of the biggest mistakes companies or individuals make is rushing straight into the ‘fun’ part of creating the visual assets for their brand when the reality is, without a clear brand strategy you may waste significant amounts of money, and furthermore hold your business back from really reaching its full potential.

Discover how to avoid these common and costly mistakes with Lorraine and Alan here now on Inc60.

Lorraine Carter chats with Joe Dalton about ‘How to Build a Successful Brand’ whether it’s a Service, Product, Corporate Entity or Personal Brand

Join Lorraine and Joe on Breakthrough Brands as they chat about all things branding related, including personal branding, brand strategy and building a highly successful product, service or corporate brand entity.

Enjoy!

Lorraine Carter chats with Don Harris from ‘You and Your Business’ on Dublin CityFM about Building a Successful Brand

Do you want to take your business further, faster and demystify a lot the misinformation around brands, branding and how to build your brand successfully?

Then join Lorraine and Don as they talk about all things branding and brand strategy related here on Dublin CityFM.

Access complimentary articles each week that give you proven agile branding strategies for growing a very profitable business using big-brand know-how so you can build a highly visible, credible, trustworthy and much loved, standout brand.

Free Bonus Gift “Top 20 Rebranding Mistakes to Avoid and 13 Key Questions To Ask Before You Start”