TV, Radio and Podcast Interviews with Lorraine Carter, Branding Expert & Director of Persona Branding and Design

“Your business, product or service, is getting ignored”

Not because it’s bad…

But because your BRAND is invisible.

Check out this episode with podcasting expert Guillaume Jouvencel from Podcast Gurus and GHA Marketing.

Things that Guillaume Jouvencel said hit him HARD:

– 99% of podcasters focus on content
– Less than 1% nail their brand strategy
– Guess which ones attract loyal listeners?
– The brutal truth?

Great content with weak branding = dead on arrival

A few more truth bombs:

“Branding isn’t just your logo or colours. It’s the emotional response you trigger in listeners.”

Think about that.

Your customers remember how you made them FEEL.

Here’s some of what we discussed:
1️⃣ Brands that stand for something specific attract die-hard fans
2️⃣ “For everyone” = “For no one”
3️⃣ Your brand should actively repel the wrong audience
4️⃣ Consistency builds trust faster than anything else

If your product or service disappeared tomorrow, would anyone actually notice or care? 🔥

Ready to transform your brand from background noise to a must-have?

🎧 Check out the full episode with Lorraine, branding expert and international speaker here.

Too many SME/SMV/SMB businesses jump straight into design before defining their core brand strategy. A brand is not just a logo, a website, or a colour scheme—it’s a strategic foundation aligned with your business strategy that drives real growth.

Andrew Demianenko from WeMarketers Podcast sat down with me and picked my brains to break down what really matters in branding—and how to avoid costly mistakes.

Here’s some of what we covered:

✅ Why competing on price is a race to the bottom
✅ The 8 key areas of brand strategy for B2B companies
✅ How to build and achieve premium pricing (60% of branding is perception!)
✅ Why you should test a soft launch before going all in
✅ The ABC of brand strategy: Audit → Build → Convert

If you’re a founder, marketer, or business leader, this episode is packed with actionable branding insights you can apply today.

🎧 Listen to the full episode here 👇🏼

Ricardo Pascual picked Lorraine Carter’s brains about differentiating and positioning your brand in the market to drive growth.

In between a few hilarious unedited moments when the mic literally toppled over in the studio while recording, they unpacked some of the more serious essentials for successful brand building to increase sales — even with lean resources.

🎧 Check out the full episode with Lorraine, branding expert and international speaker here.