Brand Strategy: Getting Your Brand Noticed at Fingal Enterprise Week 2014

Last weeks event at Fingal Enterprise Week 2014, run by Fingal Local Enterprise Office, was a huge success judging by all the enquiries and warm messages we’ve since received.

I was speaking alongside Terry Prone from The Communications Clinic together with Al Dunne, Breda Browne and Padraig McKeon on the theme of “Getting Noticed: Branding, Communications and PR for SME’s”.

Terry Prone, well known internationally as an authoritative commentator and leading advisor on reputation management, and the most frequently used crisis management consultant in Ireland, a regular on TV (NBC, CNN, PBS, BBC and ITV) and radio and the author of twenty six books, eight of which are critically acclaimed, was as compelling as ever. A highly informed and masterful story teller she had everyone riveted with her presentation “Effective Communications: How to Find a Voice for Your Business”.

   Left to right: Lorraine Carter, Terry Prone, Al Dunne and Breda Browne  

Breda Browne and Al Dunne of Unique Media also had the attendees hooked on their every word with very interesting insights into the world of journalism, PR and media. Breda, a well know journalist who’s written for multiple national publications and held the post of Head of News for Dublin’s Q102 and 98FM shared some very useful information and actionable tips which really engaged the audience. Al, a director, programmer and veteran broadcaster in both domestic and international media (Dublin’s Q102, 4FM, Atlantic 252) for over 30 years, and still much in demand as a stand-in news and talk show presenter, equally engaged and entertained the attendees in his shared presentation with Breda “Generating PR and Media Opportunities for Your Business”.

Padraig McKeon, of McKeon Communications, also with an illustrious career in communications, which include former Managing Director for Drury Communications and currently holding various director and advisory roles such as with Adare HRM, Ocean FM, Irish Nutrition and Dietetic Institute coupled with acting Director of Alumni Relations at DCU, shared some invaluable insights on “Building Business Relationships” and how this has been and continues to be the backbone to his very successful career.

I spoke about “Your Brand’s Personality: Is it Compelling Enough to Grow Your Business? Top Tips to Get You Noticed and Increase Your Customers” which included insights into brand strategy, how brands work, how to use the key elements of our Mastermind Branding Blueprint System™ to build your brand – with a particular focus on the Personality Profile Performer™ module of our system for creating your brands’ personality to make it really captivating and irresistible to your primary target audience. 

I also shared real life insights into why people buy brands, together with examples of three highly successful SME brands from the USA, UK and Ireland which, not only generated huge amusement for all, but gave attendees information they could take away, evaluate against their own brand building activities and implement in their businesses immediately. 

All in all a very successful event and a big thank you to all involved for making the day a huge success.

Left to Right: Oisín Geoghegan CEO of Fingal Local Enterprise Office, Lorraine Carter of Persona Branding and Design, Paul Reid CEO of Fingal County Council