Good & Murray Smith Solicitors Relaunch Their Long Established Brand
Good & Murray Smith Solicitors, a long established niche litigation practice based in Dublin have relaunched their brand to market both on and offline. Established in 1895, the firm has an enduring reputation, highly regarded for both its expertise and experience. They service clients in both the Irish and overseas markets with acclaimed […]
15 Reasons Why You Need a Brand Audit to Increase Your Revenue
Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]
New Lash Emporium Launch to Market !
Exciting news for all you beauty aficionados, The Lash Emporium has launched to market with an exclusive range of easy to apply, long lasting, handmade lashes in their newly revamped lash packaging. With true commitment to market research the girls have all tried them out extensively and are now, needless to say, […]
Top 10 Reasons For Rebranding To Grow Your Business
Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]
O’Egg Packaging – A Winning Exhibit with ICOGRADA Galleria International !
Great News ! The new O’Egg Free Range White Egg packaging is a Winning Exhibit with ICOGRADA Galleria International, the world body for professional design founded in 1963. Officially launched at Bloom in Dublin this month, these delicious large white eggs are only available from O’Egg, straight from the family farm. Look out for the distinctive […]
QR Codes – A Hot Trend for Cross Platform Marketing to Grow Your Brand
A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones. QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across […]
16 Tips to Writing a Hot Design Brief to Get the Biggest Bang for Your Buck
Over the years I have seen a lot of different brand design briefs of all shapes and sizes from the brilliant to simply dreadful, with too many in-between lacking sufficient substance to really get the best potential return for the resources invested. Why is the brand design brief so important ? This might sound […]
Top 4 Brand Design Trends for Profitable Success
1. Brand Design Trends Consumers have higher expectations and are much more demanding in their need for brand authenticity and integrity. Their trust must earned and sustained on a daily basis. Brands must engage emotionally with their customers if they really want to connect with nurtured longevity because consumers feel they own and have rights […]
Branding with Authenticity to Achieve Massively Increased Market Share
Last night I had the pleasure of meeting Mike Hemingway and listening to his riveting presentation about ‘The Dove Real Beauty Campaign, The Impact & The Aftermath’. Firstly for those of you who don’t know, Mike Hemingway took over the worldwide Unilever Dove business in 2004, leading the team that created the famous […]
Surviving & Thriving: Innovating Through Recession to Success
Innovation, that oh-so-elusive yet desirable trait touted as the engine for economic growth by our hackneyed politicians, is actually the life blood of any business but never more so then in our current economic market. Fresher, smarter thinking is critical in business for ongoing growth and prosperity. Product and service development is a constant, […]
