Brand CEOs/Leaders: Why Aren’t You Using The Power of Your Voice Online?
As a company director or CEO you are of course aware of your influence on the internal dynamics of your business and brand. Your actions and decisions extend beyond the day-to-day issues of just running the business. You champion the vision and core values that drive your company activities. You have creative control over […]
Are Your Brand Values On The Money? They’re Critical to Your Profitability
The last five years has seen a massive shift in the fundamentals that shape the corporate operating environment. Technological advances and economic influences have led to fundamental changes in global business practices and customer behaviour. These changes demand businesses to alter and adapt their business models in order to maintain relevancy and profitability, but […]
In the Line of Fire? Top 5 Tips to Safeguarding Your Brand Against Damage
Digital technology has transformed the way we do business with social media being the most significant catalyst in the mix. Multiple new additional touchpoints has widened our customer reach to levels never experienced before but conversely has also added new levels of complexity in the management and understanding of that intricate web of communications. […]
How to Successfully Build Your Brand in a Post-Digital World
‘Digital’ is no longer a buzz word in business circles, nor is it viewed as another tool in the marketing arsenal. It’s now so integrated into our lives that it underlies everything we do. Consequently digital has radically changed the rules with regard to managing a brand’s development and reputation. Companies are now operating […]
Social Media – How to Choose the Right Fit for Your Brand for Effective ROI
Social media adoption figures have sky rocketed in Ireland in the last few years. The Irish market has shown an engagement with social networks that is among the highest in Europe. We are the 4th heaviest users of social media in the EU, the 2nd highest users of Linkedin after the USA, and 1 of […]
How to Achieve Greater Profitability With Superior Brand Customer Relations
In the current operating environment perceived brand ‘value’ is now one of the key influencers on purchasing behaviour. Customers want and expect to get the most out of their investment. Indeed in today’s market customers have more information, choice, market access and as a result have higher expectations than ever before. Consequently the ability […]
7 Steps to Branding Your Way Out of Recession and Into Profitable Growth
There are few companies in existence that have not felt the affects of the current recession impacting on their business and profit margins. As many of us know, uneasiness in the market fostered by fears of job losses and reduction in wages has consumer spending at an all time low. Many business leaders feeling […]
5 Ways to Improve Online Brand Risk Management
Strong brands are built by fostering relationships built on trust with your target audience. This process takes a great deal of time and effort on the part of the brand custodian or company. If something happens to break this trust, the fall out and subsequent impact on your customer’s perceptions of your brand can happen […]
Risky Business: How to Safe Guard Your Brand
Over 80% of the Fortune 500 Company CEO’s identified ‘their brand’ as their company’s number one asset. Their brand was valued as being what defined their business and what made them unique in their market. Your brand is what sets you apart from your competition. It is the differentiating factor used by your consumer’s […]
Brand Awareness or Audience Annoyance? Context is King!
One of the biggest brand marketing challenges for companies is to try and increase consumer recognition and recall of their brand. The ability of a brand to capture the audiences’ attention, and quickly communicate its message is key to shaping the brand’s identity within its target market. We talked about reducing consumer confusion […]
