How to Use Social Media to Launch Your New Product Successfully
Promoting, marketing and launching products to mass audiences are no longer restricted to companies with large budgets. Brands are increasingly turning to Facebook, Twitter, YouTube, Pinterest and other social networks to instigate a buzz around the launch of a new product, and it’s not hard to see why. The popularity of social […]
When Is The Right Time for a Logo Redesign?
2012 could be seen as The Year of Logo Redesign with some of the world’s largest brands taking a fresh approach to their corporate logos. From simplified updates of existing logos to completely new designs, the last few months has seen brand design success and fails from well-known global brands. The evolution of brand […]
How to Use Pinterest to Inspire Your Customers and Increase Your Sales
Now the third most popular social network site behind Facebook and Twitter, the interest in Pinterest continues to skyrocket. The visual social networking site yields 2.3 billion page impressions per month and receives 4 million unique visitors per day. But what benefits does it offer to brands? What is Pinterest? In case we are […]
Winner 2012 Best Blog of an SME, Ireland
We’re thrilled and honoured to have been chosen as Winner of the Best Blog of an SME, Ireland 2012. Fantastic news and only sorry I wasn’t able to make the Awards Ceremony on Saturday night. Thanks so much to all the organisers, volunteers and sponsors of Blog Awards Ireland and to all […]
Celebrity Brand Endorsement: 7 Tips to Getting it Right
Michael Jordan and Nike, Michael Jackson and Pepsi, Jennifer Lopez and Venus. For decades now branding giants have paid big bucks to get celebrities to endorse their brand and it’s not hard to see why. It can be a critical and very profitable part of your brand strategy. From winning athletes to […]
Eco Packaging, Essential for Your Profitability and the Environment
‘Made from recycled material’, ‘Eco-friendly’, ‘Sustainable’. Packaging terms have never been so popular as a means of distuinguishing and developing brand image. The past 24 months have seen a transformative mind-set from many leading global brands willing to change their process to ensure ‘performance with conscience’. From retail giants ‘Gap Inc’ to FMCG […]
Who Controls Your Brand Online? 8 Online Mistakes to Avoid
From revenue generation to brand equity development, online activity is at the forefront of brand strategy and the need to control and safeguard your brand’s online assets has never been more critical. In this post-digital world the value of having an online presence and using online social interaction to enhance the customer brand experience […]
Epicom Relaunch Their Very Successful Food Manufacturing Brand
Epicom, a very highly regarded, specialist food manufacturing business based in Navan, Co. Meath, have relaunched their brand to market. Epicom provides a full turnkey, ambient food manufacturing service for the retail market on behalf of their customers, which typically includes global multi-nationals and large exporters. Much sought after […]
Olympics Ambush Marketing Winner Goes to… Dr Dre. Beats
World records, sporting heroes, and brand-wars. The Olympic games may be over for another four years but, sports and athletes aside, the legacy of the London 2012 brand police is likely to live on. Long before the first athletes arrived in the London the global coverage of the stringent branding laws enforced by the […]
Company Culture: Your Brand’s Strongest Competitive Advantage
Company culture may be the most vague aspect of brand management but carefully controlled and nurtured it can provide your brand with a sustainable competitive advantage that even your strongest competitors cannot replicate. Company culture is a culmination of the behaviors, attitudes, relationships, core brand values and environment within a business. Simply put, your […]
