De-Branding to Differentiate; Is Your Brand Strong Enough?
Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project. In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]
Top 12 Successful Blog Writing Tips to Achieve Bigger Sales Opportunities
Following our Winning Best Blog Award Ireland 2012 of an SME end of last year we’ve had numerous enquiries on the how’s, do’s and don’ts of writing a compelling business blog consistently. I was also asked to write a similarly themed article for the Irish Tatler Business Annual 2013 so I thought you might find […]
6 Top Customer Trends in 2013 and How To Leverage Them Effectively
With so many emerging marketing trends impacting 2013 the opportunities are plentiful for brands to really make meaningful connections with their customers. Never before have we had such easy access to copious amounts of data about our customer’s online behaviour. This gives brands invaluable insights from which leverage their brand strategy and […]
Can You Use Brand Collaboration As A Key to Your Success in 2013?
Rising competition, increasing consumer power, the level of market noise… brand building in the current climate can be a daunting task. Many brands are finding it challenging to secure the attention of their target customer. However breaking through the clutter is not just restricted those with large marketing budgets, brand collaboration could be the key […]
Business Blogs: Why Your Business Needs One, How to Start & What to Post
Whether you’re a seasoned entrepreneur, new in business, SME or much larger organization, adding a blog or news section to your website or online presence is a great way of serving your primary audience. It’s also a key strategy for lead generation, growing your brand recognition and potentially your reputation, by becoming the go-to-front-of-mind expert […]
The Secret Way to Boost Brand Loyalty and Increase Your Profitability
Here is a question for you: how many loyalty cards do you carry with you in your wallet? If you are like us your wallet will claim loyalty to supermarkets, pharmacies, service stations, the local coffee chain…to name a few. The list of businesses offering loyalty schemes to customers seems to grow year on year, […]
Has Your Brand Leveraged Mobile Marketing and mCommerce Yet?
Four out of every five smart phone users in the US accessed retail content on their device in July 2012, with the retail giant Amazon receiving 49.6 million visitors via mobile devices alone. Among all interactive marketing platforms, mobile marketing is expected to grow 38% over the next five years with an […]
4 Top Tips in Social Media Trends and Brand Strategy Planning for 2013
It is hard to believe there are only a number of weeks remaining in 2012. Harder still to understand how in the months since 1st January 2012 the business world has had to adapt and react so rapidly to the ever-evolving social media whirlwind. The increasing sophistication of the applications themselves was expected but […]
Do You Know How to Mitigate Risk to Your Brand? Watch to find out more…
I recently spoke at the Cyber Threat Summit 2012 which took place in Dublin, host to over 600 delegates from around the world and thought some of the content presented might be of interest to those of you concerned about managing your brand under threat. The talk was focussed on enhancing attendee understanding of […]
Winner Best Blog Award Ireland 2012, of an SME
The Blog Awards Ireland were held last month and much to our huge surprise and honour we Won the Best Blog of an SME, Ireland 2012. Having only belatedly discovered the level of entries and read the judging criteria applied we’re feeling even more thrilled and privileged to have been chosen. […]
