Brand Strategy: Getting Your Brand Noticed at Fingal Enterprise Week 2014
Last weeks event at Fingal Enterprise Week 2014, run by Fingal Local Enterprise Office, was a huge success judging by all the enquiries and warm messages we’ve since received. I was speaking alongside Terry Prone from The Communications Clinic together with Al Dunne, Breda Browne and Padraig […]
Social Branding: The New Rules for Brand Success on Social Media
There’s no doubt about it: If you want a successful brand, you need to incorporate social media into your branding strategy. Customer interactions are increasingly taking place online rather than in person or over the phone, and your audience expects to find a strong social media presence for their favorite brands. Just how important […]
Packaging Design: How It Can Make or Break Your Brand
In a fast-paced and highly competitive world, packaging design has become one of the most crucial elements for communicating your brand and standing out from the competition. Your brand might be the best in its category, but without packaging that grabs your target audience, customers won’t investigate your product to find out more or see […]
Brand Audit: Tips for Determining Your Brand’s Health – Can It Be Improved?
Have your sales hit a slump? Are hot new brands drawing your customers away? If your brand seems to have lost its shine, it may be time for a brand audit or brand health check. Brand audits are effectively a health check for your brand. These comprehensive, honest evaluations look at the overall effectiveness […]
Brand Naming: Top Ten Methods for Brand Name Creation
“A rose by any other name would smell as sweet.” This immortal line from William Shakespeare’s “Romeo and Juliet” reminds us that names have only as much power as we give them – but Shakespeare didn’t have to worry about branding. The name of your company, product, service or range etc. is often the […]
Rebranding Strategy: Using Premium Repositioning To Increase Profitability
Repositioning or revitalizing your brand can be a powerful way to gain new market share and boost your profits. One of the most effective rebranding strategies is premium brand repositioning or premiumisation, which is about establishing higher perceived quality or specialness in order to achieve increased profitability by enabling you to charge more for your […]
Brand Personality: Is Your Brand’s Character Big Enough to Compete?
Just as people can be larger than life, a brand’s personality can take on a life of its own. Creating a brand with an authentically strong character is central to your branding strategy success and effectively the decider between just another average price fighter or a truly magnetic and profitable brand. And the good […]
Brand Identity Design: Key Principles for Achieving Winning Solutions
We all know great design has a critical role to play in creating a powerful brand as evidenced by the many examples across every sector and category around the world. The question here is, where do you start and how do you ensure that your chosen brand design direction is relevant and appropriate to achieve […]
Brand Resurgence: 4 Lessons Learned from Amazing Brand Comebacks
Brands fizzle out all the time. From historic flops like the Ford Edsel to problematic launches from established brands, such as Crystal Pepsi and the disastrous introduction of Apple Maps, brand disintegration can hit any company for any number of reasons. But some brands are agile enough to adapt, adjust their strategies, learn from their mistakes, […]
Personal Branding: Tips for CEOs & Senior Executives
Branding is essential for the success of your business, but your products or services aren’t the only aspects of your company that need a strong brand. As a CEO or executive, and the public face of your business, developing a distinctive and consistent personal brand complements and further solidifies your business brand—while at the same […]
