Brand Audits: 10 Things Successful Brand Owners and Managers Must Know
Building and maintaining a thriving brand takes work, but it’s well worth the effort. A strong brand is the single most effective marketing component your business can have. When your brand is performing well, your business enjoys increased visibility, greater customer loyalty, and a healthier bottom line. So how do you grow a great […]
Branding for Women: Why Women are Redefining Brands and Branding
The idea of a male-dominated society has been slowly creeping towards extinction, most noticeably in western society, as more people – both men and women – truly embrace the concept of gender equality. Millennials in particular are leading the charge towards a heightened awareness of disparity in marketers’ treatment of females, but the foundation that’s currently […]
Top 10 Branding Articles in 2014
Have you ever wondered which Persona Branding and Design articles are the most popular with readers? We’re always interested to see which of our posts resonate most with you. Even though we do lots of research and planning, there are no guarantees which topics will get the most attention. Today we’re giving you an exclusive […]
Christmas Branding: Top 10 Tips to Infuse Your Brand with Seasonal Spirit
The Christmas season is an important time for any brand. In the UK, Christmas spending online is expected to reach more than £13 billion – an estimated 18 percent increase over last year’s online spend. What’s more, online spending and marketing typically increases retail and in-store spending, as more of your customers reach and connect […]
Rebranding: How to Make It Through a Rebrand and Emerge Stronger
A strong brand is the key to success and sustainable growth for your business. However, brands are not static, unchanging identities – the most successful brands live and breathe, evolving along with changing shifts in market tastes, trends and demands. Rebranding or brand revitalisation, when properly planned and implemented, can be a powerfully effective […]
Brand Trends: Top 20 Branding Trends for 2015
As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]
Millennial Branding: Creating Brands to Appeal to Teens and Young Adults
The millennial generation is alternately revered and maligned by the media with many holding a skewed, stereotypical perception when in truth, millennials are a highly educated generation with fast-paced lifestyles. Typically they’re multi-taskers, highly connected, tech-savvy, enjoy instant gratification, want work-life balance and flexibility, are highly collaborative and value transparency i.e. openness and honesty in […]
Halloween Branding: Hair-Raising Strategies and Tips to Promote Your Brand
Halloween isn’t just for kids anymore. This spooky celebration marks the start of a major holiday season, and it’s grown from a great time to sell sweets and treats, to a massive multi-billion dollar industry with all types of customers getting into the Halloween spirit and looking forward to scary fun opportunities! Your business […]
Colour in Brand Strategy: Colour Psychology and How it Influences Branding
Yellow arches. A red can of cola. A bird shell egg blue jewellery box. The colours alone are enough to make you picture the brand – McDonalds, Coca Cola and Tiffany’s. Colour and the psychology or science behind it is an expansive subject with a depth which extends well beyond the aesthetics of just […]
CEO Brand Leadership: How Does Your Leadership Impact Your Brand?
Branding is the dominant decider for competing successfully in today’s business world. Organisations with the strongest brands are able to achieve far greater market share, higher profits, and long-term viability and sustainability. Whilst most companies focus their branding efforts on marketing, platform and brand collateral, many neglect one of the most important drivers of their […]
