1. Understand and know everything you can about your ideal customer. What makes them tick. What they love and what they hate. Have a bulls eye focus to meet their needs. Then tailor your brand to be irresistibly desirable to them. To be their number one product or service of choice. 2. Is your […]
I had the good fortune to attend Offset 2010, the annual conference for the creative industry, in Dublin this weekend and suffice to say it exceeded expectations. The back-to-back programming over the three days included a rich and varied choice of very high calibre speakers, many of which are international icons in their chosen […]
The battle for the supermarket floor between “private label brands” and “branded goods” has never been more competitive then in recent years. Economic pressures have encouraged consumers, who were previously much more loyal to branded goods, to discover the quality of, and buy, private label brands because they’re invariably cheaper. Private/Own Label << versus >> […]
The new Country Crest Recipes From the Orient meal range is a Winning Exhibit with ICOGRADA Galleria International, the world body for design founded in 1963. Launched this month as part of the Superquinn 50th Anniversary Celebrations this delicious range is available nationally in all leading supermarkets and independent stores. Read the Case […]
Lorraine Carter, Persona Design, writes in Irish Packaging Magazine, about Brand Packaging Design – The Critical Product Ingredient. Dare to be different, distinctive and memorable or get lost in the crowd. To read the full article published in Irish Packaging download here
Lorraine Carter, Persona Design, writes in Food Ireland Magazine about “What your packaging says about your brand” and how branding is one of the most significant contributors to a products ultimate success or failure. To read the full article published in Food Ireland download here
Tilley’s Confectionery brand revamp and new packaging won the day with Design&Design. Read the Case Study here
McConnells Gourment Smoked Foods brand revamp and new packaging won in the IDI Best Packaging Design Awards as a Commended Finalist. Read the Case Study here
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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