Company culture may be the most vague aspect of brand management but carefully controlled and nurtured it can provide your brand with a sustainable competitive advantage that even your strongest competitors cannot replicate. Company culture is a culmination of the behaviors, attitudes, relationships, core brand values and environment within a business. Simply put, your […]
As a company director or CEO you are of course aware of your influence on the internal dynamics of your business and brand. Your actions and decisions extend beyond the day-to-day issues of just running the business. You champion the vision and core values that drive your company activities. You have creative control over […]
The last five years has seen a massive shift in the fundamentals that shape the corporate operating environment. Technological advances and economic influences have led to fundamental changes in global business practices and customer behaviour. These changes demand businesses to alter and adapt their business models in order to maintain relevancy and profitability, but […]
Digital technology has transformed the way we do business with social media being the most significant catalyst in the mix. Multiple new additional touchpoints has widened our customer reach to levels never experienced before but conversely has also added new levels of complexity in the management and understanding of that intricate web of communications. […]
‘Digital’ is no longer a buzz word in business circles, nor is it viewed as another tool in the marketing arsenal. It’s now so integrated into our lives that it underlies everything we do. Consequently digital has radically changed the rules with regard to managing a brand’s development and reputation. Companies are now operating […]
Social media adoption figures have sky rocketed in Ireland in the last few years. The Irish market has shown an engagement with social networks that is among the highest in Europe. We are the 4th heaviest users of social media in the EU, the 2nd highest users of Linkedin after the USA, and 1 of […]
In the current operating environment perceived brand ‘value’ is now one of the key influencers on purchasing behaviour. Customers want and expect to get the most out of their investment. Indeed in today’s market customers have more information, choice, market access and as a result have higher expectations than ever before. Consequently the ability […]
There are few companies in existence that have not felt the affects of the current recession impacting on their business and profit margins. As many of us know, uneasiness in the market fostered by fears of job losses and reduction in wages has consumer spending at an all time low. Many business leaders feeling […]
Strong brands are built by fostering relationships built on trust with your target audience. This process takes a great deal of time and effort on the part of the brand custodian or company. If something happens to break this trust, the fall out and subsequent impact on your customer’s perceptions of your brand can happen […]
Over 80% of the Fortune 500 Company CEO’s identified ‘their brand’ as their company’s number one asset. Their brand was valued as being what defined their business and what made them unique in their market. Your brand is what sets you apart from your competition. It is the differentiating factor used by your consumer’s […]
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