Strategic Repositioning & Leadership Alignment | Executive Briefings & Speaker | Consultant | Advisor | Fractional Executive

About Lorraine Carter

Strategic Repositioning & Leadership Alignment—for CEOs and executive teams navigating growth, change or internal drift.

A multiple award winner, Lorraine Carter is a brand leadership and leadership alignment practitioner, advisor, speaker and fractional executive whose work sits at the intersection of strategy, leadership alignment and commercial performance.

Lorraine works with leaders at strategic inflection points—such as strategy change, repositioning, growth complexity and leadership misalignment—combining real-world practice, framework development and leadership-level insights.

This includes working with major international brands, multinational organisations, EU institutions and government agencies.

Her work across multiple jurisdictions has informed both the Persona Brand Leadership Framework and the Leadership Friction Framework, creating a distinctive perspective on how leadership decisions shape both market outcomes and internal performance to drive growth.

Brand is Leadership Made Visible.

Entries by Lorraine Carter

Do You Know How to Mitigate Risk to Your Brand? Watch to find out more…

November 14, 2012 /0 Comments/in Brand Audit, Brand Health Check, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Cyber Threat /by Lorraine Carter

I recently spoke at the Cyber Threat Summit 2012 which took place in Dublin, host to over 600 delegates from around the world and thought some of the content presented might be of interest to those of you concerned about managing your brand under threat. The talk was focussed on enhancing attendee understanding of […]

Winner Best Blog Award Ireland 2012, of an SME

November 13, 2012 /0 Comments/in Award Winners, Award Winning, Blogging, Branding, Online Marketing /by Lorraine Carter

The Blog Awards Ireland were held last month and much to our huge surprise and honour we Won the Best Blog of an SME, Ireland 2012. Having only belatedly discovered the level of entries and read the judging criteria applied we’re feeling even more thrilled and privileged to have been chosen. […]

How to Use Social Media to Launch Your New Product Successfully

November 12, 2012 /0 Comments/in Brand Launch, Brand Strategy, Branding, Customer Engagement, Facebook, Integrated Marketing, Interactive Marketing, Marketing, Online Marketing, Pinterest, Social Engagement, Social Media, Twitter, YouTube /by Lorraine Carter

Promoting, marketing and launching products to mass audiences are no longer restricted to companies with large budgets. Brands are increasingly turning to Facebook, Twitter, YouTube, Pinterest and other social networks to instigate a buzz around the launch of a new product, and it’s not hard to see why. The popularity of social […]

When Is The Right Time for a Logo Redesign?

November 8, 2012 /0 Comments/in Brand Health Check, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Revitalisation, Rebranding, Rebranding Mistakes, Revamped Design, Revitalized Design /by Lorraine Carter

2012 could be seen as The Year of Logo Redesign with some of the world’s largest brands taking a fresh approach to their corporate logos. From simplified updates of existing logos to completely new designs, the last few months has seen brand design success and fails from well-known global brands. The evolution of brand […]

How to Use Pinterest to Inspire Your Customers and Increase Your Sales

November 5, 2012 /0 Comments/in Customer Engagement, Marketing, Online Marketing, Pinterest, Social Engagement, Social Media, Target Market /by Lorraine Carter

Now the third most popular social network site behind Facebook and Twitter, the interest in Pinterest continues to skyrocket. The visual social networking site yields 2.3 billion page impressions per month and receives 4 million unique visitors per day. But what benefits does it offer to brands? What is Pinterest? In case we are […]

Winner 2012 Best Blog of an SME, Ireland

October 15, 2012 /0 Comments/in Award Winners, Award Winning /by Lorraine Carter

We’re thrilled and honoured to have been chosen as Winner of the Best Blog of an SME, Ireland 2012. Fantastic news and only sorry I wasn’t able to make the Awards Ceremony on Saturday night. Thanks so much to all the organisers, volunteers and sponsors of Blog Awards Ireland and to all […]

Celebrity Brand Endorsement: 7 Tips to Getting it Right

October 12, 2012 /0 Comments/in Advertising, Brand Champions, Brand Sponsorship, Brand Strategy, Brand Values, Celebrity Endorsement /by Lorraine Carter

Michael Jordan and Nike, Michael Jackson and Pepsi, Jennifer Lopez and Venus. For decades now branding giants have paid big bucks to get celebrities to endorse their brand and it’s not hard to see why. It can be a critical and very profitable part of your brand strategy. From winning athletes to […]

Eco Packaging, Essential for Your Profitability and the Environment

October 1, 2012 /0 Comments/in Eco Packaging, Green Packaging, Packaging, Packaging Design, Sustainable Packaging /by Lorraine Carter

‘Made from recycled material’, ‘Eco-friendly’, ‘Sustainable’. Packaging terms have never been so popular as a means of distuinguishing and developing brand image. The past 24 months have seen a transformative mind-set from many leading global brands willing to change their process to ensure ‘performance with conscience’. From retail giants ‘Gap Inc’ to FMCG […]

Who Controls Your Brand Online? 8 Online Mistakes to Avoid

September 28, 2012 /0 Comments/in Brand Reputation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Communication, Customer Engagement, Facebook, Linkedin, Online Marketing, Social Engagement, Social Media, Twitter /by Lorraine Carter

From revenue generation to brand equity development, online activity is at the forefront of brand strategy and the need to control and safeguard your brand’s online assets has never been more critical. In this post-digital world the value of having an online presence and using online social interaction to enhance the customer brand experience […]

Epicom Relaunch Their Very Successful Food Manufacturing Brand

September 14, 2012 /0 Comments/in Brand Relaunch, Brand Revitalisation, Rebrand, Rebranding, Web Design & Development /by Lorraine Carter

Epicom, a very highly regarded, specialist food manufacturing business based in Navan, Co. Meath, have relaunched their brand to market. Epicom provides a full turnkey, ambient food manufacturing service for the retail market on behalf of their customers, which typically includes global multi-nationals and large exporters. Much sought after […]