The concept of branding has come a long way—from a near-mythical corporate buzzword attainable only through massive infusions of marketing euros, to a vital and achievable goal for any company, big or small. And like all things branding and marketing related, the methods that work for branding continue to rapidly change and evolve with the […]
In announcing its daily traffic flow back in 2010 the video channel YouTube revealed they were the second biggest online search source after Google. That put it higher than Firefox, Bing and even Yahoo. The YouTube report said it received 2 billion views a day. That’s a statistic that put YouTube in front of all […]
When we talk about brand traction we mean ‘sticking power’ in the sense that customers really understand what a company’s brand is all about, what it stands for, its reputation overall and how relevant it is to their own lives. But we also mean ‘force’ in terms of being able to pull ahead of its […]
If you were asked to sum up your brand story in a valuable two minute radio sound bite or TV interview could you do it? If the answer is “NO” or you hesitate over your reply, then maybe its time to re-evaluate what your brand story is all about. Is Your Brand Story Worth […]
At least 80 per cent of household buying decisions today are typically controlled by women, especially in the areas of fast moving consumer goods. The question is, are you developing and marketing your brand effectively to this dominant ‘wallet controlling’ audience? Is your brand positioning, story, values and offering resonating with their needs? Are you […]
Brands that want to succeed in this increasingly ‘always on’ social media-driven world are advised to start showing more of their human side and stop hiding behind a faceless corporate entity. By that we mean you need to consider changing your marketing focus from ‘what’ your brand is to ‘who’ it is. Customers are […]
Looking back can be a profitable forward thinking strategy for many brands, with careful due diligence and appropriate application. Nostalgia often evokes positive emotions such as warmth, security and a sense of comfort in the familiar. These ‘feel-good’ associations can then be successfully transferred to your brand. Nostalgic brands are somehow seen as more […]
Most of us at some point in our lives have probably been triggered to make an impulse purchase (or at least considered purchasing) one of our favourite brands solely because of the packaging. There’s a high probability too that the particular brand packaging in question was of a ‘limited edition’ variety. Brands tend to […]
One of the world’s biggest brands – Coca Cola – has done it eleven times, albeit in a largely evolutionary manner, since selling their first sugar-laden fizzy drink in its now-iconic bottle. Thousands of other very successful well knows brands have also done it over the decades. It’s a critical and strategic part of all […]
The demand for Community Managers has steadily increased over the last five years and, with the rise in social media as a business driver, it’s not hard to see why. As brands began waking up to the power of collaborating with online social communities, the role of the community manager was seen as the strategic […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
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