Entries by Lorraine Carter

Design Is NOT Branding: 10 Things Every Business Owner and Entrepreneur Should Know

Everyone knows that you mustn’t judge a book by its cover. Yet, the number one misunderstanding on what branding is all about typically comes from small and medium-sized businesses who often don’t understand the difference between design and branding because they don’t have access to big-brand ‘know-how’.   Don’t confuse branding strategy with asking a […]

Social Responsibility: How to Build a Socially Conscious Brand

Corporate social responsibility is dead in the traditional sense. Not because no one cares anymore, but because the field has been transformed into something entirely different now.   The TED speaker, Rachel Hutchisson, explains the details of this transformation.     Turns out the focus on corporate is extremely limiting, and CSR is taking a […]

Purposeful Brands: Why Customers Are Prepared to Pay More

A quick answer please, if you can, to this question: “What does your brand really stand for?” in other words “What’s your brand purpose?”   If you hesitate to succinctly define the mission, vision, and values behind your brand – the primary raison d’être for your brand’s existence — your brand purpose — you can […]

4 Reasons Why Your Business Profit Starts With Your Brand Mission

In just about any niche, competition is fierce. Yet many SME, SMB, mid-size to large companies neglect to develop and articulate their brand mission because they’re either not sure how to do it or don’t realise it’s importance.   This in effect means they have nothing of substance [beyond price fights] to attract their ideal […]

Using Video To Broadcast Your Brand Message So You Attract Your Ideal Customers

There are two important takeaways for you in this post about brand message using video: The first is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video […]

The Age Of Internal Branding And Selling It From The Inside Out

Did you know that internal branding is the best way to get employees to develop a powerful emotional connection to your products or services so they become your top performing brand advocates because effective internal branding increases sales?   That emotional connection with the brand and its culture is what drives more than 2 million[1] […]

Strategic Brand Partnerships: Does My Brand Look Big in This?

In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more!   Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]